Q1 Planning Session

During this quarter’s strategy session, massage therapists outlined clear goals for business growth, client retention, and professional development. The focus was on aligning personal wellness with business performance to create a sustainable, fulfilling start to the year.

Key Topics Covered:

• Revenue + Booking Goals: Reviewed income targets, session pricing, and client scheduling to optimize weekly capacity.

• Marketing Strategy: Planned seasonal campaigns, referral incentives, and community partnerships to increase visibility and new client flow.

• Client Experience: Refined intake processes, post-session follow-ups, and loyalty programs to improve retention.

• Professional Growth: Identified continuing education priorities (e.g., new modalities, certifications).