Our brain is the most powerful thing we have, and we CAN rewire it to work for our benefit. This book is an excellent tool to help you do just that.

This book should be your BEST FRIEND, even if you're not a hairstylist! Truly, this book will help you succeed in business more than any other book. If you'd like the entrepreneurial version (meant for any business, check it out here.

I'm a HUGE fan (see what I did there?) of Pat Flynn's. His books are my go-to for clients building a business. This book shows you the ropes on creating clients that advocate for your business - the greatest tool you can have.

Flora Sage was one of MY business coaches back when I was a baby entrepreneur. This book teaches you that lasting change is informed, intentional, and occurs 1° at a time. 

The StoryBrand framework is a proven process that has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. 

Another Pat Flynn. What can I say? I really like him! This book is even more essential than the first - deciding if your ideas REALLY will work.

In my coaching program, we create a one page "cheat sheet" for your business - goals, strategy, values, etc. This teaches a similar strategy for marketing. I believe that big business marketing strategy can often hurt your business - here, Allen teaches you exactly how to run your marketing so that it works for your goals, not someone else's. 

This was the first book I read when I decided to start a business. I truly believe the goal isn't to work harder and more hours, but to work smarter and more efficiently.